That explanation leaves me with more questions than answers, personally.
Think about it: the market still exists. The fashion industry is a 1.2 trillion dollar annual industry, but by 2011 the concept of the It Bag was in decline.
Did the It Bag disappear because bargains became fashionable or because fashion is changing too quickly to make a huge investment in one expensive, transitory piece worthwhile? (Also, here is a great piece by Celia Walden on why she's glad the It Bag is over.) Or are It Bags over because It People are in now? Never mind It Bags. What does the "It Bag" mean now in an era where it's not only handbags that are branded but people themselves through their very own social media pages?
That's probably too deep a question for a slow fashion diary blog to address in 300-500 words. However, it did delight me to spot a different kind of "it bag" on many, many Instagram feeds. That same site that encourages people to brand themselves like fancy handbags. Now, it's not a humble bamboo bag you might suddenly notice every fashionably minded person sporting. Baskets in general are suddenly as ubiquitous as the Coachella wheel-- the sight of which, like fringe paired with cowboy boots, western belts, and a joyous grin, now signals spring as surely as cherry blossoms.
But let's put my seething envy for all the people who got to see Beyoncé live at Coachella aside and get back to bamboo.
Bamboo is potentially the most renewable resource for fabrics, even more so than hemp. What does put hemp ahead in the race for title to the future's most sustainable fabric is that rendering bamboo into cloth is still often requires the use of lots and lots of chemicals. Again, though, that means the news about bamboo "it bags" is good!
1. Bamboo bags are made with the Earth's most easily renewable, least-water consuming crop.
2. And, even better, unlike bamboo cloth, bamboo bags take no (or at least) very few chemicals to transform into a chic piece of arm candy.
Do you own a bamboo bag or a cute basket that can be used for shopping or paired as an accessory? When you think about it, straw baskets and bamboo bags and patched, cloth textile bags are actually the original Birkin bags! What do you think of this 70s-era trend? Do you think you'll buy one for summer?
My wrap skirt is available here.
My Free People sweater is sold out but a similar one is available here.
My bamboo bag is a reproduction of a classic Japanese picnic basket! It's available here.
FYI Cult Gaia, who originally made the bamboo bags such desirable Eco It Objects just made their first (stupendously gorgeous) clothing collection out of deadstock! AND they're committed to treating workers fairly! Check them out!